AI Usage Policy

We use artificial-intelligence tools in parts of our business. This policy says where, and what limits we put on them, so that "we use AI" is a description rather than a shrug.

Where we use it

• Drafting and editing marketing copy, product descriptions, and the text on

this site.

• Producing and retouching images used in marketing.
• Summarising and exploring our own sales and campaign data.
• Writing and reviewing the software that runs this site.

Where we do not

• We do not use AI to make automated decisions about you. No model decides

what you are charged, whether your order is accepted, or whether you receive a message.

• We do not use it to guess characteristics about you, such as your health,

your income, or anything about your household.

• There is no AI system running on this page. Nothing you type or tap here is

sent to a model.

What we do not put into these tools

We do not enter customer personal information — names, addresses, email addresses, telephone numbers or order contents — into general-purpose AI tools. Where we analyse sales data with AI assistance, we work with aggregated figures rather than individual customer records.

We do not let it train on you

We do not permit our providers to use our customers' personal information to train their models.

A person is responsible

AI-assisted work is reviewed by a person before it is published or acted on. The output of a tool is a draft. Claims about our products, and anything with a legal or regulatory dimension, are checked by a person against the source before they go out, and health and ingredient claims are never left to a model.

Accuracy

These tools get things wrong confidently. Where we have used AI to help produce something you are reading, it has been checked; if you find something inaccurate, tell us and we will correct it.

Changes

As we adopt or drop tools this policy will change. The effective date at the top says when it last did.